MVNO – Provide Exceptional Customer Experience

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In early January this year, Toronto-based Data On Tap received CRTC approval for its carrier brand “dotmobile” to become Canada’s first full Mobile Virtual Network Operator (MVNO).

From their press release on Jan 8 dotmobile notes the following

Generally speaking, a Full MVNO operates essentially the same technology as a mobile network operator, but without owning the radio access network (ie. cell towers). Instead, the Full MVNO’s core network connects to one or more existing radio access networks owned by other network operators, similar to how that same mobile network operator roams on other networks.

To better understand how similar they are, let’s look at the big three in Canada. They all provide nationwide coverage with their networks. The big guys do this by sharing their networks. For example, Bell and Telus each have cell towers that cover only half of the country, but they share them with each other so that their customers get national coverage. Each of them also operates multiple brands on their networks, which means Bell, Virgin, Lucky, Telus, Koodo, and Public Mobile all connect to the same network.

So since Full MVNOs operate a core network just like everyone else, and everyone else is already sharing networks, the difference really just boils down to whether you own any of your own towers or not.

A wireless provider’s core network is responsible for almost everything other than how many bars of signal your phone gets. It takes care of the basics like routing calls, text messages, voicemail, and connecting you to the internet. They can also do a lot more. Modern core networks that are built primarily as software can better prevent spam calls, seamlessly switch calls from a phone to a laptop and back again, support worldwide High Definition calling over Wi-Fi and LTE, or even integrate your AI assistant into a call. That’s just scratching the surface.

One of the key things that any new MVNO will need is the ability to terminate their customer’s international voice calls. Since all the calls originated on a cellphone are compressed by its codec, it is imperative that only premium quality voice routing be used to terminate the calls, especially when they are calling overseas. An MVNO wants the best-in-class solution to transport their calls over high quality routes with minimal trans-coding so that their customers receive the highest quality of experience.

We expect a decision from the CRTC in early 2021 to grant MVNOs in Canada mandated access to the networks of the big guys. When this access is granted we will see dotmobile and other carriers approved to become full MVNOs enter the Canadian mobile services marketplace. AurorA will be there to cheer them on and also to provide them with their premium quality international termination, as well as any other international telecom services that they may need.

Competition is good for consumers and Canadian businesses, especially when they can be provided with premium quality services. I look forward to the future that mandated MVNO access will bring to Canada.

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