Global Internet Phenomena

Sandvine produces the Global Internet Phenomena Report

It seems that each year that I went to the Canadian Telecom Summit, one of the highlights was Dave Caputo, the former CEO of Sandvine, giving a presentation with pearls of wisdom from their Global Internet Phenomena Report. That annual report was also then quoted in many other presentations as the authoritative source for what was happening on broadband networks around the world.

For example, back in 2012, Sandvine focussed on Social Networking and reported that Facebook was one of the top 4 applications on the Web and that over 50% of mobile devices communicated with Facebook each hour !

The 2019 Global Internet Phenomena Report was just released by Sandvine on Sept 10. Sandvine, a Waterloo company (forgive me some local cheerleading) has unparalleled visibility into the Internet industry with an installed base of over 2.5 billion subscribers worldwide across over 160 Tier 1 and Tier 2 fixed, mobile, WiFi and satellite operators. (note that China and India are not included in this data set)

So what is changing in how the world uses the Internet ? A lot !

Video is obviously king, but in ways that keep changing and evolving. Netflix led the way with streaming but now we are seeing more and more competitive streaming services; Amazon Prime, Hulu, YouTube and new ones coming from Disney, Apple, CBS and others. The big traditional cable and telco companies have been fighting back, trying to stop cord cutting with their own streaming offerings and video on demand.

How many different services will a consumer buy to replace their cable ? What do they do if the content they want is not on the services they are buying ? Well, the answer may be in this report as Sandvine is seeing a resurgence in BitTorrent traffic. The release of the final season of Game of Thrones on HBO , or the blockbuster movie Avengers:Endgame could be seen in the increase in BitTorrent traffic.

The big players in Web 2.0, the ones whose shares currently dominate the global stock markets are the FAANG ; Facebook, Apple, Amazon, Netflix and Google. Would it really be a surprise to find out that they also dominate the traffic on the Internet ?

Some other highlights from this edition of the report include:

  • Video is over 60% of the total downstream volume of traffic on the internet.
  • Netflix is 12.60% of the total downstream volume of traffic across the entire internet
  • Google is 12% of overall internet traffic, driven by YouTube, search, and the Android ecosystem.
  • Gaming traffic and gaming-related bandwidth consumption is increasing as gaming downloads, Twitch streaming, and eSports go mainstream.
  • BitTorrent is over 27% of total upstream volume of traffic
  • Facebook applications make up over 15% of the total internet traffic in APAC.

The report includes spotlights on the traffic share leaders for video, social networking, messaging, audio streaming, and gaming.

If you are interested, you can get a download of the report here

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