Global Internet Phenomena

Sandvine produces the Global Internet Phenomena Report

It seems that each year that I went to the Canadian Telecom Summit, one of the highlights was Dave Caputo, the former CEO of Sandvine, giving a presentation with pearls of wisdom from their Global Internet Phenomena Report. That annual report was also then quoted in many other presentations as the authoritative source for what was happening on broadband networks around the world.

For example, back in 2012, Sandvine focussed on Social Networking and reported that Facebook was one of the top 4 applications on the Web and that over 50% of mobile devices communicated with Facebook each hour !

The 2019 Global Internet Phenomena Report was just released by Sandvine on Sept 10. Sandvine, a Waterloo company (forgive me some local cheerleading) has unparalleled visibility into the Internet industry with an installed base of over 2.5 billion subscribers worldwide across over 160 Tier 1 and Tier 2 fixed, mobile, WiFi and satellite operators. (note that China and India are not included in this data set)

So what is changing in how the world uses the Internet ? A lot !

Video is obviously king, but in ways that keep changing and evolving. Netflix led the way with streaming but now we are seeing more and more competitive streaming services; Amazon Prime, Hulu, YouTube and new ones coming from Disney, Apple, CBS and others. The big traditional cable and telco companies have been fighting back, trying to stop cord cutting with their own streaming offerings and video on demand.

How many different services will a consumer buy to replace their cable ? What do they do if the content they want is not on the services they are buying ? Well, the answer may be in this report as Sandvine is seeing a resurgence in BitTorrent traffic. The release of the final season of Game of Thrones on HBO , or the blockbuster movie Avengers:Endgame could be seen in the increase in BitTorrent traffic.

The big players in Web 2.0, the ones whose shares currently dominate the global stock markets are the FAANG ; Facebook, Apple, Amazon, Netflix and Google. Would it really be a surprise to find out that they also dominate the traffic on the Internet ?

Some other highlights from this edition of the report include:

  • Video is over 60% of the total downstream volume of traffic on the internet.
  • Netflix is 12.60% of the total downstream volume of traffic across the entire internet
  • Google is 12% of overall internet traffic, driven by YouTube, search, and the Android ecosystem.
  • Gaming traffic and gaming-related bandwidth consumption is increasing as gaming downloads, Twitch streaming, and eSports go mainstream.
  • BitTorrent is over 27% of total upstream volume of traffic
  • Facebook applications make up over 15% of the total internet traffic in APAC.

The report includes spotlights on the traffic share leaders for video, social networking, messaging, audio streaming, and gaming.

If you are interested, you can get a download of the report here

We’ve Reached Peak Voice

Woman looking at her phone in surprise

This article originally appeared in Telegeography

It’s true that 2015 marked a turning point in the international voice market—the first time since the Great Depression that international call traffic declined. However, that slump in voice traffic has turned into a rout, as carriers’ traffic fell a further 8.4 percent in 2017 to 484 billion minutes.

Graph of International Voice Traffic 1998-2018
What Goes Up Must Come Down International Voice Traffic 1998-2018

Going Over the Top

The same transition to mobile and social calling that drove a 20-year boom in voice traffic has left the industry uniquely vulnerable to the rise of mobile social media.


Both WhatsApp and Facebook Messenger topped 1.3 billion monthly active users in 2018, and WeChat is not far behind, with just over 1 billion active users in September 2018.


TeleGeography estimates that just seven communications apps—WhatsApp, Facebook Messenger, WeChat, QQ, Viber, Line, and KakaoTalk—combined for over 5 billion monthly users in September 2018. These estimates exclude apps for which directly comparable data is unavailable, including Apple’s FaceTime, Google Hangouts, and Skype (the latter two of which have over 1 billion downloads from Google’s App Store).

Calculating OTT’s Impact

TeleGeography has fairly reliable estimates of Skype’s traffic through 2013, when the company carried 214 billion minutes of on-net (Skype-to-Skype) international traffic.

GRaph of Carrier and OTT Traffic 1998-2018
OTT Delivering More Minutes Every Year Carrier and OTT Traffic 1998-2018

This calculation suggests that cross-border OTT traffic overtook international carrier traffic in 2016, and would reach nearly 952 billion minutes in 2018, far exceeding the 450 billion minutes of carrier traffic projected by TeleGeography.


Telcos terminated 547 billion minutes of international traffic in 2013, and Skype plus carrier traffic totaled 761 billion minutes. If we assume that total international—carrier plus over-the-top (OTT)—traffic has continued to grow at a relatively modest 13 percent annually since 2013, the combined volume of carrier and OTT international traffic would have expanded to 1.24 trillion minutes in 2017, and to 1.40 trillion minutes in 2018.

Want to know more? Take a closer look at the source—the recently-updated TeleGeography Report and Database.