Eat your own Dogfood

What is the best way to know your customer’s needs ?

Over the years I have developed very close ties with my customers. I like to say that at AurorA and Amitel I do business with “Friends and Family”. The best way I have found to really know my customers needs is to actually become a customer of theirs.

It is a variation on the concept of “Eating your own Dogfood” where employees are expected to use their own products and services as a way to understand its real world experience. By using my customers services, I have some skin-in-the game and really get to know my customers intimately.

Over the years I have bought SIP Trunks, DID’s, Internet Services, Voice Termination, PRI’s, T-1’s, and more from a wide variety of my customers. I have also been happy to refer prospects to them, looking for the same types of services that I’ve been buying myself. I feel confident in recommending a service if I actually use it myself and can honestly vouch for it.

The best part is that all of these companies are part of the competitive telecom and internet landscape, competing against the oligopoly. We are all in the fight against Big Telecom together.

So the next time you need a telecom service, look to your customers first. If it is something that they don’t provide, contact me ! If it is not something that AurorA and Amitel provide directly, I would be happy to recommend one of MY customers to you as I am probably using their service already myself.

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