Payment Processing Success Story : Internet Service Provider

Amitel offers Payment Processing and Merchant Services in conjunction with our partner Zomaron. We are pleased to share this success story from the ISP industry.
Please see our Offer Sheet here.

Start.ca was founded in 1995 and has grown to 160 employees servicing more than 70,000 customers across Ontario. They service both the residential and business communities, ­supplying fibre, cable and DSL internet, digital phone and TV service to residential consumers, and a full suite of internet and data hosting services for businesses.

Payment processing is a critical component of their business. Most customers pay online, on a recurring month-to-month basis. They have approximately 40,000 charges run at the first of the month. They need to make sure their payment system is secure for the consumer, and payments are processed smoothly and accurately, without any risk to their credit or credit cards.


Prior to making the switch to Zomaron, one of the problems they were having with their previous processor was their ­inability to support new payment technologies, specifically payment through MasterCard debit and Visa debit, which a lot of ­customers wanted. Switching to Zomaron made that possible—and made a lot of their customers very happy.


One of the exciting things about Zomaron’s services is the availability of Apple Pay and Google Pay processing. Start.ca expects more and more clients to use mobile devices for ­payments, and to have that technology piece ready is very reassuring. Ultimately, it boils down to payment diversity, and Zomaron offers that.


As you can imagine, on a monthly basis they have a lot of chargebacks, voids, and payment adjustments that need to be made. With their previous provider, the online portals were cumbersome and confusing. With Zomaron, they have a single portal that is much easier to use, which enables them to solve most of our billing problems on their own. The accounting team loves it.


Start.ca says the customer service they have received from Zomaron has been outstanding. In addition to being able to get support quickly and easily, they regularly receive calls from Zomaron just to see if they need help with anything. This experience has been a refreshing change of pace for them and really shows how important their business is to Zomaron.


Features, functionality and support were our primary ­reasons for making the switch to Zomaron, but they have also been able to realize a significant savings in our payment processing costs, which was a really nice surprise.


At Start.ca, the vision is to always provide customers with quality service and positive experiences. Both Start.ca and Zomaron compete against the major players in our industries—they have a lot in common that way—and both companies know that having a high level of reliability, great customer service and a wide range of product options are the difference-makers. It’s nice to support another local business, and it’s great to work alongside another organization that shares similar values.

This article originally appeared in London Inc. Magazine Feb 5, 2019

3 common misconceptions about American Express debunked

American Express Platinum unveiling

American Express (Amex) has been perceived as a premium card brand for decades with over 140 million users worldwide. Yet sure enough, a majority of Canadian merchants do not accept American Express cards as a form of payment. We spoke with business owners across Canada and below are the three most common misconceptions about American Express debunked and why you should start accepting it today.

  1. Not enough people use an Amex card.
    This is a common myth about American Express cards. In fact, Amex is accepted worldwide with over 140 million cardholders, including all across Canada. Amex cardholders spend on average 50% more in-store than any other cardholder. That means that Amex cardholders represent 1.5 people coming into your store. It’s not only bad practice to turn customers down, but to turn down higher-spending customers is a major faux-pas. The Amex cardholder has an annual income 40% higher than the average Canadian and earn some of the best rewards and offers in the credit card industry. They have the money to spend, they are eager to earn their rewards, and your business will benefit from welcoming them.
  2. The cost of accepting Amex is too high.
    Historically speaking, American Express credit cards not only had one of the highest interchange rates but also charged merchants a monthly fee for processing Amex transactions. Today, processors like Zomaron (from Amitel) offer their merchants free registration into Amex OptBlue which allows them to accept American Express for no monthly cost and no commitment period. Amex OptBlue also offers comparable interchange rates to other card brands making it more affordable for business owners. As well, Amex does not charge merchants assessment fees or ancillary fees, making the overall cost of accepting Amex not much higher than other card brands. As noted above, these cardholders spend 50% more in store, so unless the fees are 50% higher, then it is still more profitable to accept rather than not. As well, if you don’t want to get lost in the world of interchange rates and assessment fees, it would benefit you to switch to a processor like Zomaron (from Amitel) that charges the same rate for all card types. One flat rate every month so you know exactly how much to pay, no matter what.
  3. Amex does not care about merchants; they only care about cardholders.
    In the past, Amex had a reputation full of myths and misconceptions among merchants; some of them include: Amex had funding delays of 3-5 business days making for an accounting nightmare among small business owners; Amex constantly sided with customers over merchants for disputes and chargebacks; and that Amex billed separately for its payment processing fees. Today, with Amex OptBlue and with Zomaron (from Amitel), merchants can take advantage of next day deposits for all card brand transactions and one easy-to-read consolidated statement for all card types every month. And yes, it is no surprise that Amex treats their cardholders with some of the best customer service and premium loyalty offers in the industry. And because they care so much about their users, their cardholders stay loyal to them. Since merchants who accept Amex are still a minority, Amex cardholders are forced to go to businesses that accept it. Therefore, if you accept it, you’ll likely win their business and their loyalty.
     
    Ready to start accepting American Express at your business for free? Contact Amitel to switch to Zomaron today!

This article by Zakry Chami was originally featured on Zomaron Insights +Interactions