Treasures Versus Trinkets

August has been very busy in my household. I have decided to finally clean and de-clutter the entire house; basement, garage, attics, closets .. the works.

There have been many loads brought to Goodwill and Worth a Second Look in Kitchener-Waterloo. I have brought an entire truckload of paint cans, batteries, oil and fluorescent tubes to the Regional dump for proper disposal. Countless items I left at the curb for my neighbours and other KW residents to enjoy. There was no need for a garage sale, some ads on Kijiji ensured that all went quickly.

The rest has then gone out in the weekly garbage.

It was the accumulation of almost 20 years worth of “stuff” from living in our home with my two daughters as they grew up into adulthood. It left me to wonder why I felt such a sense of relief to see it gone, to see our home now clean, spacious and orderly.

I was reminded of a quote by Jim Rohn, “We must teach our children not to spend their money a dollar at a time. If you spend your money a dollar at a time, you’ll wind up with trinkets instead of treasures. You can’t buy much of value a dollar at a time.”

Much of the accumulated stuff, was just that.. trinkets. The things that I treasure are far fewer.. my home itself, and especially the memories of my kids lives growing up here. The day to day experiences, the triumphs and the sorrows of lives shared with loved ones. Being present in those experiences is what I treasure.

Share with me in the comments below what you treasure, and are grateful for this lovely day.


Advertising is everywhere in our lives. On the radio, on TV, in newspapers and magazines and of course billboards outside everywhere shouting their messages at us. Online it has also become pervasive , with companies such as Google, Yahoo and Facebook building their businesses on models of how to provide advertising to marketers coveted targets.

When the Amitel website was launched we had a philosophical debate on whether to “monetize” the site by accepting ads on the website. We have deliberately chosen not to do so and thus forgone the potential additional revenue.

In our view, accepting ads would detract from our core vision of connecting with you, our customers, online. We have tried to make the website visually appealing, neat and orderly, so that you can quickly and easily find the information you need and easily interact with us. That is also why we made the website fully responsive, so that it would resize to fit whatever screen you view it on, whether a smartphone, a tablet a laptop or desktop computer.

That mission, to connect with you, is far more important to us, hence the decision to not accept ads on the website. We welcome your feedback, please leave us a comment on this post and tell us how you feel about our website and our decision.

Canadian Telecom Summit

From June 3 to 5 I was lucky to attend the twelfth annual Canadian Telecom Summit in Toronto . Organized by Mark Goldberg and Michael Sone, the CTS brings together the prime movers of our industry for some thought provoking presentations. This year also saw some major announcements from the CRTC and also the Canadian government.

The CRTC issued a new Code of Conduct for the wireless industry to try to reign in some of the worst anti-consumer practices in the industry. Then the Industry Minister, Christian Paradis, sent a clear message to the industry by blocking the Telus proposed purchase of Mobilicity. The direction of the government and the regulator is clearly being signaled as “pro-consumer” which I applaud and support.

I am lucky to have been in the telecom industry for over 30 years and have witnessed incredible growth and advancements in that time period. When the Canadian market deregulated in the early 1990’s I was an executive at ACC. CRTC Decision 92-12 in 1992 opened the door to true long distance competition in Canada and many new entrants such as CallNet, fonorola, STN and ACC fought hard for consumers against the established incumbent telcos.

Fast forward to 2013… all those early long distance competitors are gone, bought by the telcos… our new wireless entrants are all in danger of being bought by the telcos. The Canadian telecom market is controlled by three companies Bell, Telus and Rogers. Some things have changed, some things have not.

Here at Amitel, we support the “pro-consumer” approach, and we strive to earn your business every day. We are proud to compete fairly in the market, using our premium quality as our competitive advantage. We don’t believe in long term contracts, or bundling, or unfair consumer practices.

We look forward to serving you, and being a vibrant part of the Canadian competitive telecom landscape and seeing what the next 30 years will bring.

Expanded Portals

Amitel has extended its geographic reach. We can be your primary long distance carrier across Canada regardless of who your local telephone service provider is. Just contact us and we can arrange to carry your long distance calls.

Alternately, we have added dialup ports in the following cities;

Vancouver (604) 282-7987
Calgary (587) 880-2325
Edmonton (587) 881-4395
Winnipeg (204) 289-3052
Kitchener/Waterloo (519) 279-6805
London (519) 266-6898
Hamilton (905) 769-0588
Ottawa (613) 627-2673
Montreal (438) 288-0778

and our Greater Toronto area numbers remain;

Toronto (416) 643-0007
Toronto (647) 727-3000 (for calling cards)

for dialup/ANI service outside of the dialports, you can acccess our 800 number (for a small 3 cent per minute surcharge)

CITC is now Amitel !

We are proud to announce the rebranding of our Company to Amitel. This rebrand reflects the expansion of our Company’s services and product offerings and our move online and into social media.

We will continue to provide the premium quality international long distance service to you, our Customers who demand excellence. This we do at a fair and reasonable price that provides value and savings compared to the traditional phone companies.

Amitel now provides its direct dial long distance service for your home or business lines all across Canada. Choose Amitel as your preferred long distance carrier regardless of who your local telephone service provider is. Keep your bundle with Bell or Rogers but have your overseas calls, all long distance, come to Amitel’s service directly.

Amitel has also expanded its dial-up service from beyond the Greater Toronto Area to include Vancouver, Calgary, Edmonton, Winnipeg, London, Hamilton, Kitchener/Waterloo, Ottawa and Montreal. Many of you enjoy our premium quality and savings by accessing this service from your cellular phones and home phones. The coming months will see us adding more services too. From convenient flat rate monthly calling packages to smartphone apps that will make accessing Amitel even easier from an iPhone, BlackBerry or Android smartphones.

Visit us online at . The site provides more information about Amitel services, rates and portal numbers. The website also provides access to Myamitel, which will allow you to log-in to your account to access your most recent invoices and to update your billing information. Please follow and “like” us on social media;

Twitter @TimoVainionpaa

The on-line and telephone banking arrangements will be changing on July 4, 2013. After July 4 you will need to change the Payee to “Amitel”. Your bank will have all the information to assist you. Use the six-digit customer number near the top right hand corner of the invoice to identify your payment so that we can credit your account accordingly. Our mailing address remains the same. We continue to encourage our Customers to enroll for email billing to save the costs of paper, printing, envelopes and postage. We also encourage you to enroll for automated payment with a credit card or debit card for peace of mind. Never have to worry about late payment fees with automated payment!

May I take this opportunity, on behalf of Khurshid, Hasan and myself, to thank you for your continued support. We are committed to providing outstanding service and value to you, our Customers, and earning your patronage and loyalty every day.

Yours sincerely,

Timo Vainionpää
President, Amitel